Case Studies | Melleka Marketing

Beauty & Personal Care

Vegamour

Scaling a premium DTC hair care brand to millions in managed ad spend

The Challenge

Vegamour is one of the fastest-growing plant-based hair care brands in the US. They needed a performance marketing partner who could manage millions in monthly ad spend across Meta and Google while maintaining profitable ROAS across dozens of campaigns simultaneously.

Our Approach

We run full-funnel Meta campaigns — from top-of-funnel Advantage+ Shopping to mid-funnel add-to-cart optimization to bottom-of-funnel retargeting with DPA. On Google, we manage Branded Search, Performance Max, Non-Branded Shopping, and product-specific campaigns. Every tROAS target is calibrated weekly against real Shopify revenue.

29,878
Meta Purchases Driven
$6.93M
Total Meta Ad Spend Managed

249.7M

Impressions

3.68M

Clicks

87M

People Reached

$1.88

Avg CPC

1.47%

CTR

Live Ad Creatives from Meta

Summer Kickoff Sale — Static

Product Hero — GRO Serum

Evergreen Campaign — Hair Growth

Performance Max — Shopping

Top Meta Campaigns by Purchase Volume

Campaign	Spend	Purchases	CPA
ASC Hair Evergreen Value (Nov 2025)	$324,518	2,004	$157.69
Hair Evergreen ASC	$488,108	1,693	$288.14
Second Chance ASC+ Retargeting	$231,370	1,700	$130.79
ASC Hair Evergreen Volume (Oct 2025)	$251,513	1,298	$187.84
Spring Sale TOF (Apr-May)	$118,375	1,263	$92.92
BFCM ASC (Nov 2025)	$166,729	1,190	$139.41
Full Funnel Top Performers ASC+	$172,008	1,187	$141.80
Total (All Campaigns)	$6,931,552	29,878	$224.93

Construction & Traffic

Traffic Management Inc.

Building a city-by-city recruitment pipeline across 7+ metro areas

The Challenge

TMI is one of the largest traffic management companies in the US — providing flaggers, traffic control, and equipment rentals for highway construction projects. They needed a steady pipeline of blue-collar recruits across 7+ cities simultaneously, each with localized ads and unique creatives.

Our Approach

We built hyper-local Meta campaigns per city — York, Pittsburgh, Columbus, Lexington, Grand Rapids, Fort Wayne, Boise, and Staunton — each with custom creatives and location-specific messaging. On Google, we run branded search, Performance Max, and city-specific campaigns. The Meta lead forms are optimized for mobile-first applications with qualifying questions.

10,667
Meta Leads Generated
$8.99
Average Cost Per Lead

$95.9K

Meta Spend

$148.7K

Google Spend

230K

Clicks

8.1M

Impressions

$0.42

Meta CPC

Live Ad Creatives — City-Specific Recruitment

Open House Recruitment — Flyer

Recruitment Image — Hiring Now

Top Meta Campaigns by Lead Volume

Campaign (City)	Spend	Leads	CPL
York, PA — V9	$14,062	1,738	$8.09
Columbus, OH — V2	$7,185	1,653	$4.35
Lexington, KY — V2	$7,196	1,114	$6.46
Columbus, OH — V1	$5,180	1,079	$4.80
Grand Rapids, MI — V2	$5,651	937	$6.03
Pittsburgh, PA — V5	$10,142	814	$12.46
Fort Wayne, IN — V5	$8,653	759	$11.40
Total (All Cities)	$95,950	10,667	$8.99

Telecommunications

Fiber Connect

29,077 leads for a fiber internet provider through Meta Ads at scale

The Challenge

Fiber Connect sells fiber internet and phone service to residential customers nationwide. They needed a high-volume lead generation machine that could scale to hundreds of leads per week while keeping CPL under $30 — in a market where telecom giants like AT&T and Verizon dominate paid channels.

Our Approach

We built a multi-pronged Meta strategy: AI-optimized dynamic campaigns, geographic testing structures, and retargeting funnels. The "Internet Air Business" dynamic campaign became the primary workhorse, generating over 9,200 leads alone. We simultaneously ran Google Search and PMax campaigns for high-intent fiber internet searches.

29,077
Meta Leads Generated
$26.19
Average Cost Per Lead

$761K

Meta Spend

$21.7K

Google Spend

543K

Meta Clicks

28.8M

Impressions

9.6M

People Reached

Top Meta Campaigns

Campaign	Spend	Leads	CPL
Internet Air Business — Dynamic	$228,542	9,218	$24.79
Michael Test — Dynamic	$116,374	4,903	$23.74
AIA Full AI Test	$127,723	4,535	$28.09
AIA AI Test — 2FA	$102,051	3,516	$28.99
Cell Phone Promo	$67,270	2,710	$24.82
Internet Air Business V2	$54,806	1,980	$27.68
Total (All Campaigns)	$761,427	29,077	$26.19

Insurance

Global Guard Insurance

381 insurance purchases at $38 CPA during California's wildfire crisis

The Challenge

Global Guard Insurance is a California-based agency specializing in homeowner, auto, and business insurance — with a heavy focus on California Fire Protection (CFP) homeowners coverage. During the wildfire crisis, they needed to capture demand from homeowners scrambling for coverage, while also building a steady pipeline for auto insurance.

Our Approach

We built CFP-focused Meta sales campaigns with zip-code-level targeting for high-risk California neighborhoods. Google Search campaigns targeted high-intent "homeowner insurance" queries with an 11.72% CTR. The California Fires lead campaign captured urgent demand at $28.58 CPL. Auto insurance dynamic campaigns drove an additional 36 purchases at $22.85 CPA.

381
Meta Insurance Purchases
$38.43
Average CPA

$21.3K

Meta Spend

$18K

Google Spend

174

Meta Leads

11.72%

Google CTR

197K

People Reached

Live Ad Creatives — CFP Homeowners Focus

CFP Homeowners — Creative 1

CFP Homeowners — Creative 2

California Fire Protection

Legal Services

Tim Wright Law

Competing in the $50–$150+ CPC personal injury market at $6.02 avg CPC

The Challenge

Personal injury law is one of the most competitive — and expensive — verticals in all of paid search. Top keywords like "car accident lawyer" can cost $100–$200+ per click. Tim Wright Law needed to build a consistent pipeline of phone calls and form submissions without bleeding through an unlimited budget on competitive branded terms.

Our Approach

We built practice-area-specific campaigns across car accidents, motorcycle, truck, pedestrian, slip & fall, dog bite, and bike accidents — each with dedicated PMax and Search campaigns. The PMax Local General campaign became the primary workhorse for local visibility. Meta Ads drove 143 leads with a "Leads New Year" campaign hitting an incredible $8.65 CPA.

$6.02
Average CPC (in a $50-$150+ industry)
143
Meta Leads Generated

$94.8K

Google Spend

$5.4K

Meta Spend

15,751

Google Clicks

6.2M

Impressions

$37.63

Meta CPL

BPO & Recruitment

Teledial

3,472 job applicants at $0.75 per lead — the lowest CPL in our portfolio

The Challenge

Teledial is a Philippines-based call center that recruits agents to work in their office. They needed a steady flow of job applicants — people in the Philippines looking for call center positions. The challenge: extremely limited budget, needing to maximize every dollar.

Our Approach

We built a single, highly optimized Meta lead campaign with dynamic creative testing. The "Recruiting Meta Lead | Dynamic Creative | Category" campaign became one of the most efficient in our entire portfolio — generating 3,335 leads at just $0.73 per lead. With only $2,608 total spend, this is one of the highest-ROI campaigns we've ever managed.

3,472
Job Applications Received
$0.75
Cost Per Application

$2,608

Total Spend

96,368

Clicks

2.6M

Impressions

$0.03

CPC

566K

People Reached

"$0.75 per qualified job application — in any market, at any scale — is extraordinary. This campaign proves that smart targeting and creative optimization can outperform budgets 100x larger."

Nonprofit

San Diego Parks Foundation

Driving community engagement through Google Ad Grants and targeted Meta campaigns

The Challenge

The San Diego Parks Foundation enhances public parks and recreation spaces across San Diego. As a nonprofit, they receive $10K/month in Google Ad Grants but needed expert management to maximize that free spend. They also needed to promote community events like "A Walk in the Park" and "Undertow."

Our Approach

We manage their full Google Ad Grants allocation across PMax and Search campaigns targeting San Diego residents interested in parks, outdoor activities, and community events. On Meta, we run event-specific lead campaigns — the "Undertow" event campaign hit $21.16 CPL, and the "Walk in the Park" lead campaign generated 18 event signups at $31.27 each.

$53.4K
Google Ad Grants Managed
40
Meta Event Leads

$56.2K

Total Spend

4,567

Google Clicks

10.39%

Google CTR

244K

People Reached

$21.16

Event CPL

B2B Staffing

Unleash Your Team

Generating qualified leads for a virtual assistant staffing service targeting insurance agencies

The Challenge

Unleash Your Team provides virtual assistant staffing specifically for insurance agencies — connecting offshore VAs from the Philippines with US insurance agents, brokers, and agency owners. The niche B2B audience and specific industry targeting made this a precision-marketing challenge.

Our Approach

We run Google Ads campaigns including a general Search campaign and Performance Max for broad visibility, alongside Meta lead generation targeting insurance professionals. The key insight: never adding "insurance" as a negative keyword since it's their core industry — targeting insurance agents who want to hire VAs.

103
Qualified B2B Leads
$36.56
Cost Per Lead (Meta)

Results that speak for themselves

Vegamour

The Challenge

Our Approach

Live Ad Creatives from Meta

Top Meta Campaigns by Purchase Volume

Traffic Management Inc.

The Challenge

Our Approach

Live Ad Creatives — City-Specific Recruitment

Top Meta Campaigns by Lead Volume

Fiber Connect

The Challenge

Our Approach

Top Meta Campaigns

Global Guard Insurance

The Challenge

Our Approach

Live Ad Creatives — CFP Homeowners Focus

Tim Wright Law

The Challenge

Our Approach

Teledial

The Challenge

Our Approach

San Diego Parks Foundation

The Challenge

Our Approach

Unleash Your Team

The Challenge

Our Approach

The numbers don't lie

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